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Market Insider July 24, 2020

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  • Steady

Broccoli

Broccoli
steady

There is still very little demand for California Broccoli. Competition from many competing areas throughout the country and Canada are keeping most of the country away from California product. The depressed market will remain for the rest of the month.


Cabbage

Cabbage
steady

Moderate supplies from Michigan and Virginia. Prices are slightly lower. Quality is generally good.


Carrots

Carrots
traffic light with yellow light lit up

The conventional Carrot market is up, supplies expected to stay tight until mid-August limiting jumbo and cello availability.   This demand is even starting to be felt on the baby. Although no change in markets here is expected.


Cauliflower

Cauliflower
traffic light with green light lit up

Quality and condition have been good. Supplies are plentiful with deals on 16s and 9s. Markets look to be flat through the next week.


Celery

Celery
steady

Demand fair. Market about steady. Production has slowed as demand has dropped off a bit.  Michigan and other regions have started with good quality. The market will continue to settle in the low double digits.  No issues out of California to report at the moment.


Green Onions

Green Onions
steady

Demand light. Market about steady. Harvest curtailed by market conditions. Most shipments from Mexico transferred to Central California for consolidation and distribution. Quality has improved.


lettuce

Green Leaf Lettuce

Green Leaf Lettuce

steady

Green Leaf Lettuce

Summer plantings have kept the Green Leaf supplies down. But depending on the shortages of Romaine, consumers have looked to the Green Leaf to fill their store shelves with a”green leaf” item. One day the market is high, then two days later the market drops.

Iceberg Lettuce

Iceberg Lettuce

steady

Iceberg Lettuce

The Iceberg Lettuce market continues to be steady. Limited acreage plantings are making for lower available supplies. While the demand is not very active, the Gov’t Box Program is helping to keep the supply pipeline empty and product moving through the system.

Red Leaf Lettuce

Red Leaf Lettuce

steady

Red Leaf Lettuce

While most of the leaf family is gaining interest with limited supplies and better markets, the Red Leaf and Butter Leaf demand remains depressed.

Romaine Lettuce

Romaine Lettuce

traffic light with red light lit up

Romaine Lettuce

Romaine continues to drive the Wet Veg bus. Limiting plantings have made for lower than normal supplies. Demand for salads and Hearts for the Gov’t. Box Program has kept this market high; should continue throughout the month.