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Market Insider December 18, 2020

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Key:
  • Promote
  • Caution
  • Alert
  • Steady

Broccoli

Broccoli
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One week we have, the next week we don’t.  This seems to be what the BROCCOLI market is experiencing.  Better supplies of broccoli will become available starting next week.  But with the holidays upon us, we may lose labor keeping numbers down.  But after the first of the year, we should have plenty of product.


Cabbage

Cabbage
steady

Good supplies from Georgia are expected to increase.  Supplies for Red and Savoy types insufficient to establish a market. Trading is moderate. Prices are unchanged. Quality is variable.


Carrots

Carrots
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The carrot market is steady at this time despite fair supplies. Jumbo and cello are struggling again with Calif supplying most of the country.  Prebooking on conventional carrots right now is a must.  Demand for snack carrots is strong and product supplies are improving slightly though some prorating is still in place.


Cauliflower

Cauliflower
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CAULIFLOWER SUPPLIES ARE STILL VERY LIGHT. DEMAND EXCEEDS. QUALITY AND CONDITION HAS BEEN GOOD OVERALL. MARKETS LOOK TO STAY VERY ACTIVE THROUGH NEXT WEEK.


Celery

Celery
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Oxnard is the main area with the product. Suppliers are seeing a high demand for larger sizes due to the Holiday push. Cooler temps have shifted sizing toward smaller sizing and large celery being extremely short on supplies.


Green Onions

Green Onions
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The market is steady.  Ample supplies for the next few weeks, cooler weather has helped maximize our production & quality is excellent.  Demand is low and market pricing is trending lower. Great opportunity to promote.


lettuce

Green Leaf Lettuce

Green Leaf Lettuce

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Green Leaf Lettuce

Adjusting the market down to single-digit pricing. The GREEN leaf will be plentiful through the remainder of the year.

Iceberg Lettuce

Iceberg Lettuce

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Iceberg Lettuce

Recently we have seen plenty of ICEBERG LETTUCE coming out of the desert.  This added influx of volume has enabled the market to adjust to lower levels.  With the holidays upon us, we may start to feel the effects of lost labor.  This will cause a shortage in supplies and help to push prices up until after the first of the year.

Red Leaf Lettuce

Red Leaf Lettuce

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Red Leaf Lettuce

RED leaf seems to be the only active market of the leaf items. Between fields and limited plantings for this time period have made for little to no inventory.  Should not see a change until after the first of the year.

Romaine Lettuce

Romaine Lettuce

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Romaine Lettuce

After adjusting down, look for the ROMAINE market to bounce up slightly in the coming weeks. Quality, size, and weights will remain exceptional. We have had some recent frost in the desert, so it is only a matter of time until we start to see some blister and peel.