The BROCCOLI market has bounced. The price adjustment we witnessed last week is now moving up. Limiting supplies out of Santa Maria and finishing off the first fields has created a shortage. Mexican imports have helped with supplies, but Broccoli is a good Holiday promotion item and demand has increased.
Light supplies expected from North Carolina as a few shippers are finished for the season and rain and wet fields have curtailed some harvest. Moderate supplies from Georgia expected to increase depending upon weather conditions this week. Prices are lower. Quality is variable.
The carrot market is relatively steady at this time despite fair supplies. Jumbo and cello are struggling again with most states done for the season leaving Calif as the year-round supply source. Prebooking on conventional carrots right now is a must. Demand also continues strong for baby and processed product as well… Snack packs are struggling to keep up with the demand. As such shippers are not taking on any new business and are prorating regular orders…. this is expected to last into the new year.
CAULIFLOWER SUPPLIES ARE VERY LIGHT. DEMAND EXCEEDS. QUALITY AND CONDITION HAS BEEN GOOD OVERALL. MARKETS WILL BE HIGHER THROUGH THE WEEK.
Oxnard is the main area with the product. Suppliers are seeing a high demand for larger sizes due to the Holiday push. Larges sizes 24/30ct seem to be very active.
Growing region: Mexicali Valley. Ample supplies for the next few weeks, cooler weather has helped maximize our production & quality is excellent. Demand is low and market pricing is trending lower. Great opportunity to promote.
This is plenty of GREEN leaf lettuce available throughout the Desert. If you are loading out of Coachella, Imperial Valley or Yuma, supplies of Green Leaf are plentiful.
The ICEBERG LETTUCE supplies have increased to the point that shippers are looking to promote business. Now that growers are into their second fields after the transition, supplies have caught-up and markets have reached bottom levels. Head size, weights, and quality are at optimum levels.
The RED leaf supplies have increased in the desert enough to bring the market down. Quality and weights have improved.
As the inventories continue to increase with ROMAINE, the market keeps adjusting downward. The quality, size and weights of Romaine have all increased and growers have settled into normal field rotations. An increase in supplies from Mexico is adding to inventories.